Strategic PE, Sport & Wellbeing Partnerships
Transforming primary school physical education across Norfolk through meaningful, measurable partnerships that create lasting impact for children, staff and communities.
Partner Schools
Children Impacted Annually
Years of Partnership
Sessions Delivered Weekly
School Satisfaction Rate
Established 2016
Founded by Matt Parkinson
More Than Coaching — A True School Partner
Since 2016, ICS Schools Partnership has been dedicated to elevating PE, sport and wellbeing provision in Norfolk primary schools. We go beyond traditional coaching to deliver strategic, whole-school impact through our unique four-tier partnership model.
Every partnership is built on measurable outcomes, professional delivery and a deep understanding of the challenges facing schools today — from PE & Sport Premium accountability to inclusive provision for every child.
The ICS Partnership Model
A structured, scalable framework designed to meet every school at their point of need — from individual service access to full whole-school ecosystem partnerships.
ICS Access
Flexible entry point for individual services and one-off bookings.
ICS Delivery
Regular, timetabled PE delivery, PPA cover and curriculum support.
ICS Provision
Comprehensive PE and sport management across the full school week.
ICS Ecosystem
Full strategic partnership encompassing PE, wellbeing, enrichment and community.
Comprehensive School Sport Solutions
From curriculum PE and PPA cover to wellbeing programmes, enrichment events and MAT-wide strategic partnerships — every service maps directly to the PE & Sport Premium indicators.
Trusted by Schools & Families Across Norfolk
“We couldn't recommend ICS highly enough!! Excellent value for money and the children always have a brilliant time. They learn so much and the ICS team are all so great with the children, very friendly and fun!”
Alec Giles
Parent
“Fantastic team, great communication and very accommodating to the needs of your child. The children loved going to their holiday clubs.”
Leanne Campbell
Parent
“My children have had the most amazing summer thanks to the ICS team. They are so professional and shown my children different skills and most importantly they love going! All the staff are great, they understand different needs and skills of the children and they engage with every child.”
Nadine Fern
Parent
“All the coaching staff are first rate. Felicity would not miss it. Whether it be PE at school, after school clubs, dodgeball or holiday clubs she is one of the first to want to go.”
Steven Taylor
Parent
Aligned to the Five Key Indicators
Every ICS partnership is designed to support schools in meeting the Department for Education's five key indicators for PE & Sport Premium spending — giving headteachers confidence that investment creates measurable impact.
Increasing staff confidence, knowledge and skills
Engaging all pupils in regular physical activity
Raising the profile of PE and sport across the school
Broadening the range of sports and activities offered
Increasing participation in competitive sport
Ready to Transform PE & Sport at Your School?
Book a free partnership consultation and discover how ICS can create lasting impact for your school community.
Book Partnership Consultation